AXA Mansard: The Case for Insuring Women for a Better Tomorrow

In 2016, AXA Mansard—one of Nigeria’s largest insurance companies—began differentiating itself in an increasingly competitive retail market by focusing on women. With support from International Finance Corporation’s (IFC) Women’s Insurance Program, the company sought to become the preferred insurer and the employer of choice for Nigerian women. This led the company to conduct market research to understand the needs of Nigerian women, develop products specifically for women, create strategic partnerships with women’s organizations to raise awareness about the benefits of insurance, and train senior managers and agents to better serve women customers.